Crypto Research Lead
Nitisha
With years of experience in iGaming content and player-focused communication, Nitisha specializes in creating high-performing content systems for casino affiliate and operator brands across global markets. She has crafted localized user journeys, product-led storytelling, and engagement campaigns, always prioritizing transparency, responsible gambling, and compliance.
Nitisha’s work spans the full player lifecycle, from onboarding to VIP retention, using data-driven content that builds trust. She has collaborated with leading affiliates and operators, delivering results through optimized casino reviews, bonus guides, and multi-language localization for European and Asia-Pacific audiences. Outside of work, Nitisha enjoys reading, video games, and whatever’s trending on Netflix.
25 articles written | Seen less than a day ago | Author since 2025
Nitisha’s professional experience
Nitisha’s education and certifications
MBA in Digital Marketing
Amity University
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This was a 2-year program where Nitisha specialized in digital marketing. The program covered basics of management and 2 semesters of specialization, where she studied marketing analytics, social media marketing, consumer behavior, business economics, and more.
B.A. Economics
University of Mumbai
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In this 3-year program, Nitisha studied micro economics, macro economics, statistics, finance, environmental economics, market research, and more. She was especially drawn towards game theory, Nash equilibrium, and behavioral economics.
