Steak ’n Shake Doubles Down on Bitcoin With $10M Reserve Boost
Burgers meet Bitcoin 🍔Steak ’n Shake has increased its Bitcoin exposure by $10 million, linking BTC directly to its sales strategy. The move highlights a rare real-world use case for crypto adoption. Read on to see how this strategy works and why it matters.
30-Second TL;DR
- Steak ’n Shake raised its Bitcoin exposure by $10 million
- All Bitcoin sales flow directly into a Strategic Bitcoin Reserve
- The company links BTC adoption to rising same-store sales
Steak ‘n Shake is pushing deeper into crypto, and this time it is not just about headlines. The iconic burger chain confirmed it has increased its Bitcoin exposure by $10 million in notional value, expanding what it calls its Strategic Bitcoin Reserve.
In an official statement shared by the company, Steak ’n Shake explained that its Bitcoin journey began eight months ago when it started accepting BTC payments. According to the company, that decision marked the beginning of a “burger-to-Bitcoin transformation.”
“Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments,” the company stated. “Our same-store sales have risen dramatically ever since.”
Rather than converting Bitcoin payments back into cash, Steak ’n Shake takes a long-term approach. The company confirmed that all Bitcoin sales are added directly to its Strategic Bitcoin reserve, creating a system where customer activity fuels its BTC holdings.
All Bitcoin sales go into our Strategic Bitcoin Reserve. Today we increased our Bitcoin exposure by $10,000,000 in notional value.
– Steaks ‘n Shake via X
This approach stands out because it ties Bitcoin adoption to day-to-day business performance. Instead of treating BTC as a passive treasury asset, Steak ’n Shake positions it as part of a feedback loop between customers, revenue, and long-term reserves.
The company described this model as self-sustaining. “We have created a self-sustaining system – growing same-store sales that grow the SBR,” Steak ’n Shake said. It also linked its crypto strategy to its core product, adding that improving food quality helps expand its reach while “leveraging Bitcoin into a new and delicious dimension.”
For the broader crypto market, this move shows how Bitcoin can be used beyond speculation or balance sheet hedging. A consumer-facing brand actively integrating BTC into its operations adds credibility to real-world crypto payments, especially at a time when many retailers remain cautious.
In short, Steak ’n Shake’s $10 million Bitcoin expansion is not just a treasury update. It is a practical example of how crypto can be woven into a business model, one burger and one Bitcoin transaction at a time.
This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments involve risk, and prices can fluctuate significantly. Always gamble responsibly. Only wager what you can afford to lose, and seek professional help if gambling stops being fun or becomes a problem.
Nitisha is an experienced iGaming content professional who produces strategic content for casino affiliates and operators. She focuses on creating localized, transparent, and compliant user experiences that support responsible gambling. Her expertise covers the entire player journey (from onboarding to VIP retention) through data-driven storytelling and optimized reviews. She has collaborated with major industry brands, producing multilingual content for European and Asia-Pacific markets.